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This web page states the following, "Chicken On The Bayou and Boudin Shop." We saw that the web page stated " If It Flies, Walks, Crawls or swim we Cook It." It also said " Welcome to Chicken On The Bayou and Boudin Shop. We invite you to browse through our store and shop with confidence. We invite you to create an account with us if you like, or shop as a guest. Either way, your shopping cart will be active until you leave the store. Note any orders includes frozen Products you must use 2Days or less. We Use Paypal for secure payments. 1 - 6 of 6 items." The header had Cajun as the highest ranking optimized keyword. It is followed by Boudin, Gumbo, and Seafood which isn't as ranked as highly as Cajun. The next words shop.boudinshop.com uses is Etouffe. cracklins was included and will not be understood by search parsers.